Customer experience: the future of rental asset management
The rental property industry is not a new one. People have been renting homes and business premises for literal centuries. As a result, most people are very familiar with the rental process. Unfortunately for rental managers, this means their services are frequently underestimated, underappreciated, and (very often) underpaid. A big part of the problem is that there are countless agencies out there offering the same rental management services: placing tenants, managing tenancies, and handling basic financials. As essential as these are to a successful rental investment, they’re not service differentiators and they don’t help anyone stand out of the crowd. So, what can rental asset managers do to make customers sit up and take notice of the considerable value they add? The key lies in focussing on customer experience.